A four letter word of our modern consumerism; like all other 4 letters words this is very commonly used.
The first time I was introduced to this was back in USA on Labor Day weekend (1st week of September-’98). In US, every long weekend brings a SALE. Size of weekend supplement of news-paper increases with advertisement from cars to toys. Not only that even you get constant reminder from Macy’s to Wal-mart on your radio while you drive your car.
In France or continental Europe, it is different; the retail store only has two sales in a year normally for cloths. In July, it is to clear spring and summer collections and get ready for autumn and winter while in February to make room for summer. But never happen to notice for car or computer; may be I was not looking for car.
Now, when I reached Singapore, two weeks before big summer sale was going on. One such place is Orchard Road which is known for its retail and entertainment centre. This Orchard Road is flanked by malls (houses brand boutiques), restaurants, cafe, nightclubs and hotels This picture was taken inside of Takashimaya -the famous Japanese super store.
Reading the article in Wikipedia it became clear why there are so many sign on the side-walk with fruits it seems it used to be fruit orchards in 1800s. Well, people say the same about bay area where there was Orchard once -around 1960ies before it became Silicon Valley.