As you know the growth of mobile is one of BIG discussion point of any technology seminar or talk show you attend today. Everybody already predicting more and more people will use mobile to access internet/information/e-commerce compared to traditional desktop or laptop. And in a country like India there will be lots of users who will be "on-line" for the first time and they will directly use a smart phone bypassing key-board and mice altogether, in numbers they might be larger than some European country.
Till date good mobile phones used to cost an arm & leg. And if you like Apple it still does in India as we have to buy the device upfront. But things are changing and changing fast. Starting with Moto-G we are now seeing great phones (only androids) coming to Indian market for $15K INR ( $250) . And now with Asus, Xiaomi coming it looks every one is going to feel the pinch where people are very sensitive to price but looks for best ROI. News channel reported Asus sold 40K ZenPhone phone in 4 days.
It may be a great time for on-line retailers like Amazon, Myntra, Flipkart who are seeing high growth in this country. I am sure the outcome will be unknown may be at last we will have more non-cash transaction in India. Any one having the crystal ball Still I recollect those hotted discussion had with my friends about 1Mp and 2 MP digital camera and we never though companies like Kodak will be out of business today and we will have 20MP camera in our phone.
Any company needs to have offering in HTML5 or native android to achieve significant market share of new and upcoming mobile users in these part of Asia. I know iPhone5 sold 20% more than the last one but the number we are taking here is huge. And HTML5 and hybrid model is better as every Android has different screen size.