Lavazza in India
Just saw this advertisement on BBC website while checking my morning dose of news. I was quite fascinated by this ad. Immediately started to think “Oh this is great!!” now I can get a great coffee to start my day at home by pressing a button.
If you are not familiar with this machine or not a coffee person this machine uses special coffee capsules to dispense coffee. There are varieties of flavor to choose from and trust me it really makes great coffee.
In India tea is most preferred drink and most of people like to take it with lots of milk. Similarly coffee drinkers also prefers latte instead of “espresso” – sorry I am really addicted and spoiled and not quite human at work unless I get my dark coffee.
Now coming to the ad, immediately I dialed the number as mentioned in the advertisement and asked the tele-marketer about the price. And there I got real shock – it cost 10,000 INR (aprrox. 200 USD) for the machine and 25 INR (50 cents US) for the capsules. Now that is not a price I can afford to start my day :(